Jenny Lee Costello serves as Generation Focus’ Managing Director for the Americas. With a foundation in Psychology and Consumer Behavior from the University of Southern California, she has honed her skills in creating inclusive experiences for all. She is currently pursuing her Executive MBA, further enriching her knowledge in leadership and management. Jenny’s diverse background combines corporate, nonprofit, and agency experience. She is passionate about the intersection of the human experience and has expertise in conducting and managing user-centric qualitative research.