Jeff Sokolov

Jeff Sokolov

Jeff Sokolov

STAFF UX RESEARCHER | iRHYTHM TECHNOLOGIES

Jeff is currently a Staff User Experience Researcher at iRhythm Technologies. He is conducting design research in the area of cardiac monitoring by physicians. Prior to joining iRhythm, he worked as a designer and design researcher at both Nuance Healthcare and IBM Watson Health. He has a special interest in mental models, adoption of AI, quantitative methods of segmentation and understanding clinical workflows. His research operations work has focused on creating research repositories and research participant panels. He has recently given conference presentations at Boston UXPA and the American Medical Informatics Association. His educational background includes a PhD in Cognitive-Developmental Psychology from Carnegie Mellon University and a BA from UC San Diego in Experimental Psychology.